The Rolex Datejust is an icon, a watch that transcends mere timekeeping and becomes a statement of enduring style and impeccable craftsmanship. Within the vast and varied Datejust family, certain models stand out, capturing the imagination with their unique dials and captivating aesthetics. This article focuses on a particular treasure: a Rolex Datejust 36 quadrante viola, specifically referencing a pre-owned example from 2013 currently listed for £11,219. This piece, described as having an aubergine purple viola dial with diamonds at the 6 and 9 o'clock positions, presents a compelling opportunity to explore the allure of this specific variant and the broader appeal of the Rolex Datejust 36.
The listing itself – a 2013 Rolex Datejust 36 quadrante in diamanti ore 6 & 9 aubergine purple viola, presented as a full set in very good condition – highlights several key aspects that contribute to its value and desirability. Let’s unpack these elements, considering them within the context of the wider Rolex Datejust market and the specific attributes of this particular model.
The Allure of the Purple Dial:
The immediate draw of this Rolex Datejust is undoubtedly its aubergine purple, or viola, dial. Purple is a color often associated with royalty, luxury, and sophistication. In the watch world, it's a relatively less common shade than the classic blues, blacks, or whites, making a purple dial Datejust a truly distinctive piece. This particular shade, described as aubergine, suggests a rich, deep purple with hints of burgundy, adding to its depth and complexity. The subtle variations in tone depending on the light add to its visual appeal, making it a captivating focal point on the wrist. This unique color choice elevates the watch beyond a simple timepiece and transforms it into a statement piece, reflecting the owner's refined taste and appreciation for the unconventional.
The Diamond Accents:
The addition of diamonds at the 6 and 9 o'clock positions further enhances the watch's luxurious appeal. These aren't overly ostentatious; instead, they provide subtle sparkle and elegance, complementing the rich purple dial without overpowering it. The careful placement of these diamonds showcases Rolex's commitment to detail and its understanding of understated luxury. The diamonds add a touch of glamour, making the watch suitable for both formal and informal occasions. This level of detail is a hallmark of Rolex's high-end craftsmanship and contributes significantly to the watch's overall value.
The Rolex Datejust 36: A Timeless Classic
This particular Rolex Datejust is a 36mm model, a size that sits comfortably on a wide range of wrists. The 36mm Datejust has always been a popular choice, offering a balance between the smaller and larger sizes in the Datejust line. It maintains a classic and elegant aesthetic, not appearing too bulky or too diminutive. This size makes it versatile enough for everyday wear, while its inherent luxury ensures it remains appropriate for more formal settings.
The Datejust 36, regardless of dial color, consistently holds its value due to its enduring popularity and Rolex's reputation for quality and longevity. The model's timeless design ensures it remains relevant across generations, making it a sound investment as well as a stylish accessory.
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